Teaching and learning styles are, by their very nature, changing with the times. In recent years there has been a noticeable move from lecture-based activities towards more student-centred activities. Case Studies are an increasingly popular form of teaching. They have an important role in developing skills and knowledge among management students. This book is designed to serve as a handbook of case studies for management students enrolled in MBA & BBA courses. It will help the student understand the ABC of case study techniques and also how to present the case study in different situations & analyses. Some students are more inductive than deductive reasoners, which means that they learn better from examples than from logical development, starting with basic principles. The use of case studies can therefore be a very effective classroom technique. This book will also aid the faculty with pointers of how to start the case study and what aspect to be included in teaching the case study. The area covered in this book related to case study is very wide. It not only includes the SWOT Analysis, but various other techniques e.g., COPS Analysis, PESTEL Analysis, Cost Benefit Analysis, Financial Ratio Analysis, Budgeting Analysis, Value Chain Analysis, SAP Analysis, ETOP Analysis, Competitors Analysis, GAP Analysis etc. are also discussed with elaborate examples.
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