Customer Satisfaction is essential to any kind of business. As we know that the modern organisations have shifted focus from manufacturers’ point of view to customers’ point of view. Rendering utmost services to customers is a major phenomenon in contemporary era. This book explains about Customer Satisfaction in various industries. This book is also useful to understand how to use various statistical tools in appropriate situations. Statistical tools e.g., Chi-Square, Analysis of Variance (ANOVA), Paired Sampling T-test, Factor Analysis, Frequency Tables, Correlation Analysis etc. This book is useful for Research Scholars who need to know how to use a test to a particular situation. There are nearly 15 articles in this book concerning customer satisfaction and employee job satisfaction. There are many paper contributors in this edited book. Each and every paper explains about customer satisfaction in a specified company. Readers can learn how to use a statistical tool in a specific situation. The Author would like to express gratitude to all contributors for their articles in the area of customer satisfaction in SPSR Nellore (Andhra Pradesh).
|Number of Pages||176|